Prevent your customers from abandoning the cart
According to 99firms 98% of people who visit an online store do not end up buying and 75% of these sales are lost due to cart abandonment. A clear reason is that the user is not ready to buy, but it can also be because the process is very slow or complicated.
Never hide the real costs
Something that we will always recommend is that you be very honest with your clients. They value a lot when all the terms and conditions are clarified from the beginning, and the best thing in this case is to establish the shipping prices from the first step of your purchase. This also applies to other charges such as taxes, service charges, among others.
Avoid forcing registration
As we already mentioned, consumers are looking for agility when buying online. If a user wants to buy on your website, but must invest time and effort in creating a new account to do so, they will most likely abandon you.
Gives more security to the customer
To achieve this, make the design of your page look professional, that the images you use have good quality and preferably that you have a Secure Sockets Layer certificate (secure connection layer, or SSL for its acronym in English). Another way to gain the trust of consumers is to add to your site the reviews and recommendations made by people who have already bought from you.
About the Author: Che Ramphis
